A strong digital marketing strategy has a compounding effect that is profitable for years to come. Regardless of if you have an online business, brick and mortar shop, or a consultant, these digital marketing strategies have the power to serve your brand and elevate your digital growth.
These creative digital marketing strategies below will help improve your online presence.
Let’s dive right in 😉
Digital Marketing Ideas To Try This Year
1. Publish Videos on Youtube
Yes, I said it, it’s time to press record and share your knowledge with the world. This article I wrote here will help you start and monetize your Youtube channel.
If you have a channel, make sure you add the Vid IQ plugin, polish your profile and refresh your description box, and upload more content. Don’t be afraid to repurpose what you have already created, and use the scheduling feature inside Creator Studio to batch this process.
2. Utilize The Blog Feature on Your Website
If you have a website, you have access to start your blog extremely fast. If you are creating videos for Youtube, you can have those videos transcribed and create blog content out of it. If you are not creating videos, you should still be posting helpful content online so people can find you on the world’s largest search engine (Google).
3. Website
You have a website, right? If so, when was the last time you updated it (meaning at least a 250-word edit per page?) Time to polish the text, add to your About Me page, add freebies to EVERY page, and activate your blog, create a content publishing schedule you can stick with (i.e. once per week, biweekly, or once per month). If you have an existing blog and haven’t posted in a while, time to update one post a week by at least 250 words and revise the publish date. You want traffic right? Get those phalanges moving and give that bad boy a refresh 😉
4. Optimize The Utilize Youtube Description Box with Freebies
5. Utilize the Link Sections in ALL of Your Profiles
6. Lead Magnets
Ensure you have a lead magnet, with a separate URL/Landing page for EACH freebie. You should have a freebie to help solve EVERY problem your ICA is facing. Start by grabbing a sheet of paper, drawing a line down the middle, and writing all problems your prospect has. Then in the other column, right the solution. Create a How-To freebie to solve every problem they have.
7. SMS Marketing
If you are not building your text marketing list, you should get on the bandwagon. Check out my post here of How to Build an SMS Marketing List as well as Best SMS Marketing Software.
8. Email Marketing
Email is the cockroach of marketing, it won’t die! You might as well get good at sending emails regularly. Come up with a content schedule, and stick with it. You will need to make sure you are constantly building an email list and sending compelling messages. This article will help you Build Your Email List, and this one will help you select the Best Email Marketing Software. It’s something you can set and automate, and make tweaks later to optimize for conversions which is nice.Â
9. Split Test Your Subject Lines
10. SEO
Optimize the SEO on your website (both onsite and off). This 102 Point SEO Checklist by SEOBUDDY will help you do this really well.
11. Guest Blog for Backlinks to Boost Domain Rating & Increase Referral Traffic
12. Run Youtube Pre-Roll Ads, Including Re-marketing Videos to People Who Have Engaged With Your Website, AND Youtube Channel
13. Pay-Per-Click Ads
14. Run Facebook/IG Ads
15. Try Google Gmail Ads
16. Activate Push Notifications On Your Website
17. Batch Out Your Social Media Organic Content
An easy way to do this so you don’t fall off the wagon and disappear off the face of the earth when life hits is by using Conversion Minded’s 2 Years of Pre-Written Content System, then batching it out using social media scheduling software like Buffer or Later.
It’s also helpful to keep a note inside your phone called “Social Media Post Ideas” that you can jot down quotes, ideas, and stories that you can refer back to later.
18. Consider a LinkTree Bio Rather Than Just Your Website
Driving traffic to your website is a huge no-no in digital marketing because there are too many CTA’s. If there are too many options, your prospect will do nothing. Where there is confusion, there is failure. What is working really well is having multiple links, i.e. having a different URL per lead magnet, and having only one lead management per URL. Depending upon the platform, you can utilize a linktree, making sure you have a solid 2 – 4 lead magnets with compelling copy listed. Ensure those lead magnets solve the problem. It’s a catch 22 because you need your website as well for credibility, that is equally important. The asset location is going to be key.
19. Google Business Profile (Formerly GMB)
Is your business eligible to utilize this free tool? If you are a 100% online business then no, but you can check here to make sure. If so, ensure your profile is updated, current and you are adding new content to it. You should also link automated review software like SoTellUs to capture reviews from customers via automation. It drives me crazy when I see businesses that are not harnessing the power of this free tool. It’s Google, it literally shows up as number 1 in the search engine for your business name in your city. Don’t miss this opportunity!
20. Install LiveChat Software on Your Website
Add an opt-in box inviting prospects to join your newsletter in exchange for a freebie. A percentage of people will do it.
21. Start a Podcast
22. Install Optin Monster on Your Website
Add exit intent popups and sticky bars to collect emails in exchange for a valuable freebie. You can also put countdown timers highlighting any seasonal deals you may be having.
23. Influencer Marketing
Explore Youtube Channels with engaged audiences in your niche or congruent niches. Click into the description box and find their email address to connect with them. You can also check the About page of their youtube profile for Media inquiry contact information.
Summary – Creative Digital Marketing Ideas
This list was to get your creative juices flowing. Please don’t get overwhelmed and think you have to do all of these things. That is definitely not the case.
Here’s your ONE action step for today to push this forward and get more eyeballs on your brand. Pick ONE thing from this list to implement first by asking yourself this question “If you could only work on ONE thing that helps you get to your ultimate outcome, what would it be?” Once you identify that thing, then break it down further by asking yourself, “what are the most important tasks I would need to do today to make massive progress towards completing this project?” Then go do that 😉
Which idea will you implement first? What would you add to this list? Let me know here.
Last updated on January 5, 2024 by Valerie Renee
Disclosure: I may receive affiliate compensation for some of the links above at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure in our privacy policy. This site is not intending to provide financial advice. This is for entertainment only.
